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Viral Hepatitis Site Metrics

http://www.cdc.gov/hepatitis/
Range: Jan 2010 - Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 2,779,532 page views to the site
  • Visitors spent an average of  4.7 minutes on the site
  • 64% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 36%  was from within CDC.gov

Most Popular Pages

Rank Page Title Page Views
1 CDC DVH - Division of Viral Hepatitis Home Page 781,565
2 CDC DVH - Hepatitis C Information For the Health Professional 205,075
3 CDC DVH - Hepatitis B Information For the Health Professional 187,221
4 CDC DVH - Hepatitis A Information For the Health Professional 128,274
5 CDC DVH - HBV FAQs for Health Professionals 107,225
6 CDC DVH - HCV FAQs for Health Professionals 83,470
7 CDC DVH - Hepatitis B Information For the Public 68,927
8 CDC DVH - Hepatitis C Information For the Public 68,547
9 CDC DVH - Hepatitis B FAQs for the Public 67,470
10 CDC DVH - Hepatitis C FAQs for the Public 65,217

Top Downloads

Download Title Page Views
The ABCs of Hepatitis 18,317
The ABC's of Hepatitis (grayscale version) 13,275
Hepatitis C Virus (HCV) Infection Testing for Diagnosis 11,974
Reference for Interpretation of Hepatitis C Virus (HCV) Test Results 8,876
Interpretation of Hepatitis B Serologic Test Results 8,677
Hepatitis C General Information 6,601
Hepatitis B General Information (grayscale version) 6,244
Reported Cases of Acute Viral Hepatitis, by Type and Year, United States, 1966-2003 5,328
Disease Burden from Viral Hepatitis A, B, and C in the United States 5,293
Hepatitis B General Information 5,117

Viral Hepatitis Respondent Profile

Range: Jan 2010 - Dec 2010, N=495
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 82
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary

Viral Hepatitis User Roles Pie Graph

Age:

  • 50-64 (43%)
  • 35-49 (27%)
  • 20-34 (23%)

Gender:

  • Male (30%)
  • Female (70%)

Education:

  • College degree (39%)
  • Advanced degree (39%)
  • Some college (15%)

Frequency of visits :

  • Couple of times a year (29%)
  • Monthly (22%)
  • Weekly (20%)
  • First time (19%)

Reason for visit:

  • Health information for work (48%)
  • Other – generally school related (15%)
  • Health information for myself (14%)
  • Health information for someone else (loved one, friend, family) (12%)
  • Health information for patient or client (12%)

Type of information they were looking for:

  • Diseases and conditions (33%)
  • Data and statistics (13%)
  • Professional training/education materials (11%)

How they found site:

  • Search engine (47%)
  • Other – CDC awareness (16%)
  • Bookmark (12%)
  • Referral links from other sites (11%)

Activities after using site:

  • Additional research online (42%)
  • Print and share (41%)
  • Talk to friend or family about topic (30%)
  • Bookmark (27%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (67%)

Most common changes:

  • Be more aware, cautious (34%)
  • Change diet, eating or exercise (19%)
  • Get vaccinated/take medications (16%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (47%)
  • Send text messages via mobile phone (46%)
  • Watch videos on a website (44%)
  • Participate in online social network (41%)
  • Sign up to receive emails from a website (34%)
  • Browse through photo galleries (30%)

Viewed CDC website on mobile phone:

  • Yes (7%)
  • No (93%)
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