Tuberculosis Site Metrics

http://www.cdc.gov/tb/
Range: Jan 2009 - Dec 2009
Source:Omniture SiteCatalyst

4,816,821 page views of the site
Visitors spent an average of 4.6 minutes on the site
58% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 42% was from within the CDC.gov site

Rank	Page Title	Page Views
1	CDC - Tuberculosis (TB)	356,731
2	Questions and Answers About TB	268,400
3	Division of Tuberculosis Elimination (DTBE) - Home Page	184,373
4	CDC \| TB \| Basic TB Facts	145,076
5	DTBE - Questions and Answers - Introduction	119,767
6	CDC \| TB \| Testing & Diagnosis	102,189
7	Division of Tuberculosis Elimination - Fact Sheets	100,852
8	CDC \| TB \| 404 Error - Page Not Found	94,489
9	DTBE - Questions and Answers - Latent TB Infection	78,406
10	Division of Tuberculosis Elimination - DTBE Publications - Major Guidelines	68,154

Rank	Page Title	Page Views
1	Tuberculin Skin Testing	4,047
2	What You Need to Know About the TB Skin Test	3,815
3	Tuberculosis: General Information (Old Version)	3,555
4	Tuberculin Skin Testing (Old Version)	3,233
5	Tuberculosis: General Information	2,901
6	Reported Tuberculosis in the United States, 2008	2,804
7	Get the Facts About TB Disease	2,667
8	Reported Tuberculosis in the United States, 2007	2,622
9	Mantoux Tuberculin Skin Test	2,575
10	Guidelines for Preventing the Transmission of M. tuberculosis in Health-Care Settings, 2005	2,502

Range: July 2009 – March 2010, N=1221
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction Score was 83
(CDC.gov site Customer Satisfaction Score was 80)

Age:
- 20-34 (21%)
- 35-49 (33%)
- 50-64 (41%)
Education Level: Majority of users (84%) are college-educated
- 41% have advanced degrees and 43% have college degrees
Gender:
- 77% female, 21% male (2% prefer not to answer)
Reason for visiting site:
- The majority of users are looking for 'health information for work' (62%)
Type of information:
- Diseases and conditions (24%)
- Professional training/education materials (16%)
- Disease prevention (11%)
Activities after using site:
- Print the information and share it (49%)
- Do additional research online (40%)
- Talk to a friend or family member about the topic (24%)
- Bookmark this page for later use (20%)
Behavior changes based on experience with site:
- 60% were likely or very likely to do something different to improve their health based on their experience with the site
- Of those that would make a change:
  - 40% would be more aware, cautious
  - 17% would change diet, eating or exercise habits