HIV/AIDS Site Metrics

http://www.cdc.gov/hiv/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

10,423,962 page views of the site
Visitors spent an average of 4.4 minutes on the site
70% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 30% was from within the CDC.gov site

Rank	Page Title	Page Views
1	CDC HIV/AIDS	1,021,117
2	CDC - Divisions of HIV/AIDS Prevention	545,458
3	Factsheets \| CDC HIV/AIDS	478,278
4	Basic Statistics \| Statistics and Surveillance \| Topics \| CDC HIV/AIDS	376,156
5	Basic Information \| Topics \| CDC HIV/AIDS	335,613
6	HIV and Its Transmission \| Factsheets \| CDC HIV/AIDS	306,986
7	Can I get HIV from oral sex? \| Questions and Answers \| CDC HIV/AIDS	264,263
8	Questions and Answers \| CDC HIV/AIDS	182,545
9	HIV/AIDS Statistics and Surveillance \| Topics \| CDC HIV/AIDS	172,770
10	HIV/AIDS in the United States \| Factsheets \| CDC HIV/AIDS	153,827

Rank	Download Title	Page Views
1	HIV/AIDS Surveillance Report	13,074
2	A Rapid Review of Rapid HIV Antibody Tests	11,705
3	HIV and Its Transmission	9,336
4	Oral Sex and HIV Risk	9,127
5	HIV/AIDS in the United States	8,448
6	HIV/AIDS among African Americans	7,036
7	HIV Prevention Projects for Community-Based Organizations	5,296
8	HIV/AIDS among Women	5,050
9	HIV/AIDS among Youth	5,017
10	STD and HIV Fact Sheet	4,485

Range: July 2009 – March 2010, N=188
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction Score was 77
(CDC.gov site Customer Satisfaction Score was 80)

Age: The breakdown of age is evenly distributed between
- 20-34 (30%)
- 35-49 (32%)
- 50-64 (30%)
Education Level: Majority of users (77%) are college-educated
- 43% have advanced degrees and 34% have college degrees
Gender:
- 72% female, 25% male (3% prefer not to answer)
Reason for visiting site:
- The majority of users are looking for ‘health information for work’ (54%)
Type of information:
- Data and statistics (37%)
- Sexually transmitted diseases (20%)
Activities after using site:
- Do additional research online (49%)
- Print the information and share it (47%)
- Talk to a friend or family member about the topic (29%)
- Bookmark this page for later use (27%)
Behavior changes based on experience with site:
- 51% were likely or very likely to do something different to improve their health based on their experience with the site
- Of those that would make a change:
  - 28% would be more aware, cautious
  - 26% would reduce risky sexual behavior