Tools and Data

The VERB Campaign was evaluated through a nationally representative survey of tweens and parents. The survey was conducted by telephone beginning in 2002 and then repeated on the same panel of tween/parent dyads annually through 2006 (Panel 1). A new panel was added in 2004 and interviews were concluded in 2006 (Panel 2). A third nationally representative sample was interviewed only in 2006 (Panel 3). Longitudinal data is available for Panels 1 and 2 and cross-sectional data is available for Panels 1, 2, and 3.

Below are the survey instruments, data files, codebooks for Panel 1 (2002-2004), and user's manual. The data files and the codebooks are given for both cross-sectional analysis (using cross-sectional weights) and for longitudinal analysis (using longitudinal weights). See the user's manual and FAQ's for more information.

Survey Instruments: Youth Media Campaign Longitudinal Survey

• Parent Interview [pdf 112K]
• Child Interview [pdf 128K]

Data Files

The data files are presented in both SAS and text versions. Text versions allow for conversion to SPSS or other statistical packages. A file containing the variable formats (labels) is included. The format files are named "sas7bcat."

Longitudinal Data

• Longitudinal Data Panel 2 2004-2006
  • SAS data set [sas7bdat 14M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 8.4M]
  • text summary [txt 572K]
• Longitudinal Data Panel 1 2002-2006
  • SAS data set [sas7bdat 13M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 6.2M]
  • text summary [txt 820K]
• Longitudinal Data Panel 1 2002-2004
  • SAS data set [sas7bdat 12M]
  • SAS variable formats [sas7bcat 387K]
  • text version [txt 5.8M]
  • text summary [txt 453K]

Cross-sectional Stacked Files

• Cross-sectional stacked files, Panel 1, 2, and 3 2006
  • SAS data set [sas7bdat 22M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 14M]
  • text summary [txt 203K]
• Cross-sectional stacked files, Panel 2 2004-2006
  • SAS data set [sas7bdat 48M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 22M]
  • text summary [txt 219K]
• Cross-sectional stacked files, Panel 1 2002-2006
  • SAS data set [sas7bdat 45M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 21M]
  • text summary [txt 226K]
• Cross-sectional stacked files, Panel 1 and 2 2004-2005
  • SAS data set [sas7bdat 53M]
  • SAS variable formats [sas7bcat 397K]
  • text version [txt 23M]
  • text summary [txt 214K]
• Cross-sectional stacked files, Panel 1 2002-2004 and Panel 2 2004
  • SAS data set [sas7bdat 29.1M]
  • SAS variable formats [sas7bcat 237K]
  • text version [txt 48M]
  • text summary [txt 213K]
  Note: Regarding Panel 2 2004: The skip between variables P_11A and P_11B is incorrect for 59 Panel 2 2004 cases. Data users should impute data for these cases to achieve a pattern consistent with directions on the questionnaire.

Youth Media Campaign Longitudinal Survey

• Data File User's Manual [pdf 805K]
• FAQs [pdf 32.K]

Codebooks

Both codebooks for the longitudinal data file for Panel 1 2002-2004 and for the cross-sectional data files for Panel 1 2004 are available to download below.

• Codebook Panel 1 Longitudinal 2002-2004 [pdf 2.58M]
• Codebook Panel 1 Cross-sectional 2004 [pdf 1.48M]

The cross-sectional codebooks for Panel 1 2002-2006, Panels 1-2 2004-2005, Panels 1-2-3 2006, and Panel 2 2004-2006 and the Longitudinal codebooks for Panel 1 2002-2004, Panel 1 2002-2006, and Panel 2 2004-2006 are available on a CD Rom. To obtain copies, please contact us.

 

SAS Version 8 Catalog File (SAS7BCAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

SAS Version 8 Datasets File (SAS7BDAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

 

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