What is a VERB Scorecard Campaign?

Community groups can take advantage of the VERB campaign’s popularity among tweens and give the national campaign local roots. By being associated with the national campaign, community-based VERB Scorecard campaigns benefit from instant recognition and credibility among tweens, which increases the likelihood that the community-based campaign will be successful.

A VERB Scorecard campaign makes physical activity accessible, exciting and rewarding for tweens. The VERB Scorecard is the ticket for tweens to great deals on a variety of fun, cool and physically active special events, services and programs. Tweens track their physical activities on the VERB Scorecard, and redeem completed VERB Scorecards for fun and cool stuff.

Community-based VERB Scorecard campaigns also increase parents’ awareness of available physical activity opportunities for tweens, and strengthen the commitment among community partners to make opportunities more accessible. Businesses and service agencies benefit from the increased traffic or participation when tweens bring in the VERB Scorecard and do the VERB to get their cards stamped. Parents have a simple reminder to keep their children active, and plenty of events and great deals to make it easier for them to do so. And, your organization leads the way, catalyzing your community to identify local solutions that advance healthy lifestyles.

Lexington, Kentucky launched the first VERB Scorecard community-based campaign in 2004. Since then many more communities (see page 22) have implemented or planned their own campaigns, each one adapting it to their local data, resources and needs. This guidebook identifies the decisions your community group will need to consider, and describes the steps to implement the basic model of a VERB Scorecard community-based campaign. Adjust the model to your local data, resources and needs.