Reserved TV Spot

Reserved English (Video – 00:30)
30–second TV Spot
Tween

Distribution: Asian American television stations
Running Dates: 10/21/02 – 11/30/02 and 01/06/03 – 05/17/03

MUSIC:

Rock music plays in background

VISUALS:

The spot explodes with bright colors as the camera pans across the screen to show diverse tweens (different ethnicities, tween with disability) demonstrating their VERB on a grassy hill (cheerleading, soccer, basketball, snowboarding, gardening, musical quartet, etc.). As the panning continues, seasons change to coincide with the time each activity is usually played, and at the end the pan stops, comes back to focus on the only empty spot within the entire commercial, as the word “YOU” appears in this spot.

ANNOUNCER VOICE–OVER:

VERB is all about action. There’s a VERB for everyone, anytime, any place. And we have a space just for you. VERB. It’s what you do!