KB Ball

Spot Title: “KB Ball” (Video - 00:30)
30-second TV Spot
Tween

On-air October – November 16, 2003; February – March 2004

VISUALS:

Various shots all taking place in Lafayette Park in Los Angeles, California. The lead tween introduces himself as Marshall, and explains how to play a game called “KB-Ball.” Featured shots include close-ups of the kids, stop motion shots of kids playing “KB-Ball,” as well as other shots illustrating the game. A hip hop beat accompanies the shots of the game being played, while the rules are explained with voice over by various tweens. Title graphics of key terms appear throughout, such as: “KB-Ball”; “Kickball”; “Basketball”; “Shoot the Ball”; “Any Basket.” The spot ends with a low angle shot of a group of kids on the basketball court, looking into the camera and saying the tagline “Verb, It’s what you do” as graphic animation depicting the logo and tagline fade in.

BOY TWEEN:

(Marshall): Hey, I’m Marshall. We play in Lafayette Park in Los Angeles, California. We’ve got lots of verbs here. Some games we even make up. Here’s one we call “KB-Ball.” (Title graphic VERB - African American Advertising Gallery “Marshall”/“KB-Ball”)

Marshall: It’s kickball on a basketball court. (Title graphic VERB - African American Advertising Gallery “Kick Ball”/“Basketball”)

GIRL TWEEN:

After a kick the fielder has to shoot the ball to any basket. (Title graphic — “Any Basket”/“Shoot the Ball”)

BOY TWEEN:

Marshall: If it goes in and you’re not on base, you’re out. (Title graphic — “You’re Out”)

BOY TWEEN:

Boy Tween 2: If it misses, keep on running. (Title graphic —  “Running”)

BOY TWEEN:

Marshall: That’s “KB-Ball” in Los Angeles.

BOY TWEEN:

Boy Tween 3: Every day is game day, so get out there and go play! (Title graphic — “Go Play”)