Hip Hop Scotch

Spot Title: “Hip Hop Scotch” (Video - 00:29)
30-second TV Spot
Tween

VISUALS:

Different shots all taking place at Mecca Park in Houston, Texas. The lead tween introduces herself as “Andrea” and explains how to play a game called “Hip-Hop Scotch.” Spot opens with a stop-motion shot of tweens dancing. Shots featured are close-ups of the kids, as well as tweens playing the game. A hip hop beat accompanies the shots of children and the game, while the rules are explained with voice-over. Title graphics of key words and images appear throughout, such as: “Hip Hop Scotch,” “Dance Moves,” and a diagram of the boxes. Additional shots include kids playing the game and dancing, stop motion shot of girl dancing. The spot ends with an aerial shot of a group of kids looking up and saying the tagline “VERB, It’s what you do” as graphic animation depicting the logo and tagline fade in. The closing shot is a graphic with the word “VERB” being written in with chalk on asphalt.

GIRL TWEEN:

Andrea: Hey I’m Andrea and we play at Mecca Park in Houston, Texas.

We’ve got lots of verbs here. Some games we even make up. Here’s one we call Hip-Hop Scotch.
(Title Graphic — “Andrea”/“Hip-Hop Scotch”)

Andrea: It’s old school meets new school. You draw boxes but instead of numbers you write in dance moves like spin, bounce, step, or shake. (Title Graphic — “Dance Moves”)

Andrea: Wherever it lands that’s your thing. If it lands in the question mark, do anything. (Title Graphic — “Do anything”)

Andrea: That’s “Hip-Hop Scotch” in Houston. Every day is game day…

GIRL TWEEN:

Girl Tween 2 & 3: So get out there and go play! (Title Graphic- “Go Play”)