Hip Hop Scotch | KB Ball | Marco Water Polo

Collage: Hip Hop Scotch | Marco Water Polo | KB Ball (PDF - 612K)
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Tween

Placed November 2003 – March of 2004

VISUALS:

The poster is composed of 21 still shots and copy taken directly from our three 30-second TV executions.

GAME TEXT VISUAL:

Hip Hop Scotch, Marco Water Polo, and KB Ball are in large font.

GAME
HIP HOP SCOTCH:

STILL VISUAL:

Hispanic tween girl, narrator of the commercial.

Picture of the rock used for throwing and selecting squares.

Picture of one of the squares “Disco.”

African American tween boy performs on a square, while tweens are looking from the background.

African American tween boy is performing his VERB on the square he landed on.

Picture of one of the squares “Disco.”

Tweens are looking down at the camera.

African American tween girl is performing her VERB.

COPY:

Hey, I’m Andrea and we play in Meca Park in Houston, Texas. We’ve got lots of VERBs here, some games we even make up. Here’s one we call “Hip Hop Scotch.” It’s old school meets new school. You draw boxes. But instead of numbers, you write in dance moves. Like Spin, Bounce, Step, or Shake… You throw your rock. Whatever dance it lands on, that’s your thing! If it lands on a question mark, do anything! That’s “Hip Hop Scotch” in Houston.

GAME
WATER MARCO POLO:

STILL VISUAL:

African American tweens are inside the pool hanging on to the side in a group shot.

Picture of the ball in the air.

African American tweens are playing in the middle of the pool.

African American tween boy is holding the ball.

African American tweens having fun in the pool.

African American tween boy, main narrator.

COPY:

Hey, I’m Kyle and we play in Virrick park in Miami, Florida. We’ve got lots of VERBs here, some games we even make up. Here’s one we call “Marco Water Polo.” All you need is a pool and a ball. Whoever’s “it” has the ball and yells “Marco” with their eyes closed. Everyone else yells “Polo!” Throw the ball in the direction of someone you hear. If they catch it, you go again. If they drop the ball, they do a cannon ball! Now that’s “Marco Water Polo” in Miami, Florida.

GAME
KB BALL:

STILL VISUAL:

African American tween boy is rolling the kickball.

African American tween boy is holding the kickball.

African American tween boy running.

Tweens are playing the game.

Kickball going through the rim of a basketball goal.

African American tween boy narrator.

COPY:

Copy: Hey, I’m Marshall and we play in Lafayette Park in Los Angeles, California. We’ve got lots of VERBs here, some games we even make up. Here’s one we call “KB Ball.” It’s Kickball, on a basketball court. After a kick, the fielder has to shoot the ball through any basket. If the ball goes in and you are not on base, you’re out. If it misses, keep on running. That’s “KB-Ball” in Los Angeles.

TAGLINE:

Every day is game day, so get out there and go play.

VERB LOGO WITH TAG:

It’s what you do.

VERB WEBSITE:

VERBnow.com

TRAFFIC TO WEB SITE:

Log on to www.VERBnow.com and tell us what game you play in your park.

LEGAL COPY:

Made Possible by the US Department of Health and Human Services and the Centers for Disease Control and Prevention.

 

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