What's Your VERB? TV Spot

Spot Title: “What’s Your VERB?” (Video - 00:30)
30-second TV Spot
Tween

On-air November 2002; March – April 2003

VISUALS:

Different shots of various places to be physically active (playground, basketball court, track, tennis court, park, football field, soccer field, stage). Each shot has a tween say a verb, while doing it. A hip-hop beat accompanies the tweens speaking, as well as sounds you would hear at each location (sound of children jumping rope). The spot ends with a group of kids on a basketball court looking up and saying the tagline (VERB, its what you do), as the words “What’s Your VERB?” appear on the screen.

BOY TWEEN:

Shake

GIRL TWEEN:

Swing

BOY TWEEN:

Dribble

GIRL TWEEN:

Run

BOY TWEEN:

Serve

GIRL TWEEN:

Explore

BOY TWEEN:

Catch

GIRL TWEEN:

Jump

ADULT VOICE-OVER:

There are millions of verbs out there.

BOY TWEEN:

Slide

ADULT VOICE-OVER:

And the cool thing is, there’s one out there for you. VERB. It’s what you do.