VERB™ Campaign Special Issue of the American Journal of Preventive Medicine

VERB™ Campaign Special Issue of the American Journal of Preventive Medicine

Extensive details about the planning and implementation of the VERB™ campaign are provided in this special issue of the American Journal of Preventive Medicine (Volume 34, Issue 6, Supplement 1). Eleven articles cover a wide range of descriptive and analytic material including developing the brand, building partnerships with community groups, the experiential marketing strategy, and how the campaign reached ethnic audiences. Evaluation methods are presented along with previously unreported outcomes of the parent campaign, the effect of the augmented dose of marketing activities in six communities, and testing a communication theory underlying the campaign strategy.

To download the supplement articles, visit American Journal of Preventive Medicine, The VERB™ Campaign.*

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