Hip Hop Scotch

Hip Hop Scotch (PDF - 695K)
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Tween

Placed November 2003 – March 2004

VISUALS:

The page is designed from 11 still shots and copy from our 30-second TV execution for Hip Hop Scotch.

GAME TEXT VISUAL:

Hip Hop Scotch is in large font.

STILL VISUAL:

Picture of how the game looks, and two feet landing in the square.

Picture of one of the squares “Step.”

Picture of an African American tween girl holding chalk, with an outline of the squares in the background.

Picture of the rock used for throwing and selecting squares.

African American tween boy performs on a square, while tweens are looking from the background.

Picture of one of the squares “Disco.”

African American tween boy is performing his VERB on the square he landed on.

Tweens are looking down at the camera.

African American tween girl is performing her VERB.

Picture of one of the squares “Question Mark.”

African American tween boy, narrator for the commercial.

COPY:

Hey, I’m Andrea and we play in Meca Park in Houston, Texas. We’ve got lots of VERBs here, some games we even make up. Here’s one we call “Hip Hop Scotch.” It’s old school meets new school. You draw boxes. But instead of numbers, you write in dance moves. Like Spin, Bounce, Step, or Shake… You throw your rock. Whatever dance it lands on, that’s your thing! If it lands on a question mark, do anything! That’s “Hip Hop Scotch” in Houston.

TAGLINE:

Every day is game day, so get out there and go play.

VERB LOGO WITH TAG:

It’s what you do.

VERB WEB SITE:

VERBnow.com

LEGAL COPY:

Made Possible by the US Department of Health and Human Services and the Centers for Disease Control and Prevention.

 

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