Deserted – Hockey

Deserted – Hockey
30–second TV Spot
Parents/Influencers

Hockey English Version (Video – 00:30)
Hockey Cantonese Version (Video – 00:30)
Hockey Mandarin Version (Video – 00:30)
Hockey Korean Version (Video – 00:30)
Hockey Vietnamese Version (Video – 00:30)

Distribution: Asian American television stations
Running Dates: 01/01/03 – 03/31/03

SOUND EFFECTS AND VISUALS:

Shots of various locations where children usually play (a baseball field, soccer field, ice skating rink, beach, basketball court, music room, tennis court, tae kwon do studio, track, etc.) are left deserted. The sounds of children’s voices/laughter accompany each scene, along with the sounds you would hear at each location (dribbling a basketball on the court) if these locations were filled with active children. The spot ends with children running through an open field of grass on a beautiful day.

ANNOUNCER VOICE–OVER:

Places that build happy, healthy children shouldn’t be deserted. To help your children develop both their body and mind, get them out to play more.

VERB – A Campaign To Build Healthy Children