Zika Communication Planning Guide for States

Summary

In order to meet state, local, and territorial health department goals for the Zika response, clear, consistent, and frequent communication ensures that people receive and understand information that can help them make decisions. Communication with the public will foster behaviors to prevent the spread of Zika and protect pregnant woman and their pregnancies.

This planning guide provides states with resources to develop adapted communication strategies for their state including:

Information on the purpose and use of CDC’s key messages and how to get updates.
Communication outreach products including fact sheets, infographics, posters, videos, and CDC’s Digital Press Kit.
Clinical communications products including the clinical guidance, Health Alert Network, MMWRs, and Clinician Outreach and Communication Activity (COCA) deliverables.

Zika Communication Planning for States

• English [PDF-12 pages]
• Spanish [PDF-12 pages]

Print Resources

These documents provide digestible and need-to-know information about Zika virus for a variety of audiences. All the documents are designed for print and web use.

Infographics

CDC’s infographics provide high level overviews of important information regarding Zika virus.

Videos

These Zika-related videos are available to provide background on Zika virus and other information for different audiences.

Guidance Documents

CDC publications for physicians and public health practitioners. MMWRs provide the latest research findings, case reports, and clinical guidance related to the current Zika virus outbreak.

Zika Prevention Kits

These documents provide detailed information on what products people building a Zika prevention kit should use to maximize their protection.

Photo Resources

CDC public health images. CDC welcomes public health professionals, the media, laboratory scientists, educators, students, and the public to use this material for reference, teaching, presentations, and public health messages.

Zika Update Podcasts

These podcasts are designed to highlight the most important need to know information about Zika virus and its effects.

Digital Press Kit

Videos, photos, spokesperson biographies, releases, MMWR reports, and other relevant information for members of the media.

Health Alert Network (HAN)

CDC’s primary method of sharing cleared information about urgent public health incidents with public information officers; federal, state, territorial, and local public health practitioners; clinicians; and public health laboratories.

Clinician Outreach and Communication Activity (COCA)

Provides timely, accurate, and credible information to clinicians related to emergency preparedness and response and emerging public health threats. COCA fosters partnerships with national clinician organizations to strengthen information-sharing networks before, during, and after a public health emergency.