Developing a Marketing and Promotion Plan

Learn how to lay the groundwork for implementing your approach to marketing self-management education and physical activity interventions to primary care providers (PCPs). Review the following elements you’ll need to consider when developing your marketing and promotion plan:

• Choosing interventions to promote.
• Choosing locations on which to focus your outreach efforts.
• Identifying providers you want to target for outreach.
• Establishing your marketing team.
• Managing your program’s outreach initiative.
• Overcoming obstacles and maximizing your efforts to launch a successful initiative.

Download Tools

• Chapter 2: Developing a Marketing and Promotion Plan [PDF - 617KB]
• 1-2-3 Approach to Provider Outreach (entire marketing guide)  [PDF - 10MB]
• Download the marketing and promotional plan template  [DOC - 1MB]