Content Syndication

2016 Annual Summary

Launch Date: August 2008

CDC’s Public Health Media Library gives CDC partners the ability to add real-time CDC content directly to their web sites and apps through syndication. When CDC updates syndicated content at the source, those updates appear immediately on partner sites, ensuring that their information is as current as our own.

In 2016:

• Approximately 10,000 items were available for syndication in CDC’s Public Health Media Library, including HTML pages, images, videos, widgets, and microsites.
• There were 9.9 million instances of CDC content viewed through syndication. This includes 5.4 million instances of the CDC privacy policy that is used in all CDC mobile products, as well as 4.5 million instances of CDC topical content.
• Aside from the mobile privacy policy, the most popular syndicated content item on CDC.gov remained CDC’s Did You Know? module from the Office of State, Tribal, Local and Territorial Support (OSTLTS), although views went down from almost 1.2 million in 2015 to just 867,039 in 2016.
• The top partner domains syndicating CDC content include CDC.gov, meaning that CDC is reusing its own content in mobile apps, web pages, microsites, and widgets. Outside of CDC, Vaccines.gov and Aids.gov remain top syndicating partners, along with NIH, USA.gov, and various local health department sites.

Top 10 Content Source URLs in Syndication

Top 10 Partner Domains Syndicating Content