Campaigns
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2016 Annual Summary
In promoting campaigns and other health-related content, small graphical images called buttons and badges are used on social network profiles and Web sites. Each of the buttons and badges used by CDC’s social media campaigns are linked and can be clicked on to arrive on a CDC page with additional data and content. A “clickthrough” is when a button or badge has been clicked on and the user arrives on a CDC page for more information.
Campaigns are tracked in groups, usually by center, program, or campaign name.
| Top Campaign Groups 2016 | ||
|---|---|---|
| Rank | Campaign Group | Clickthroughs |
| 1 | TH Site Links (Travelers Health) | 4,349,896 |
| 2 | MMWR | 3,166,028 |
| 3 | NCIRD-HPV-Con-Google | 988,250 |
| 4 | NCHM Content Syndication | 556,581 |
| 5 | Ad Campaign: Inside Knowledge | 539,429 |
| 6 | OSH Video Ads | 480,322 |
| 7 | Zika SE States | 380,913 |
| 8 | Zika Miami | 252,443 |
| 9 | NCIRD-HPV-Con-CS | 237,118 |
- Page last reviewed: January 13, 2016
- Page last updated: February 7, 2017
- Content source:
- Centers for Disease Control and Prevention
- Page maintained by: Office of the Associate Director for Communication, Division of Public Affairs