Research & Evaluation

The Community Preventive Services Task Force finds health communication campaigns can change health behaviors when combined with the distribution of free or reduced-price related products. The finding, based on a systematic review of literature conducted by CDC’s Community Guide Branch, showed health communication campaigns, as part of a broader social marketing framework, actually strengthened the link between health communication campaigns and initiation and maintenance of the targeted behavior change. Read a summary of the review.

American Journal of Public Health – A public health publication featuring original work in research, research methods, and program evaluation.

Journal of Medical Internet Research – An online peer-reviewed transdisciplinary journal on health and health care.

Public Relations Society of America (PRSA) Health Academy Newsletter – Resource for public relations practitioners involved in the health care industry.

Search the Journal Database for additional publications – An online database of journals for public health professionals.

Improving Health Through Health Marketing – Download the PDF version [81 KB, 3 pages] – An essay about Health Marketing

Theory at a Glance [2.9 MB, 64 pages] National Cancer Institute – Resource for public health practitioners and the public health community summarizing health behavior theories.

Latin American Network Information Center – Resources for Latin Americans.

NSW Multicultural Health Communication Service – Resource to help health professionals communicate with non-English speaking communities throughout NSW.

Data & Metrics – Understanding communications channels is imperative to conducting strategic, effective and user-centric health interventions, campaigns and outreach.

Institute of Medicine – Information about a an independent, nonprofit organization that works outside of government to provide unbiased and authoritative advice to decision makers and the public.

Kaiser Family Foundation – Information about the Kaiser Family Foundation, which is a non-profit, private operating foundation focusing on the major health care issues facing the U.S., as well as the U.S. role in global health policy.

National Center on Nonprofit Enterprise – Resource for nonprofit organizations to enable them to increase their impact and sustainability.

An Evaluation Primer on Health Risk Communication Programs and Outcomes (Agency for Toxic Substances and Disease Registry) – Information about ATSDR Evaluation Primer on Health Risk Communication Programs.

Guidance for Evaluating Mass Health Communication Initiatives – Summary of discussions addressing the challenges of evaluating mass communication health initiatives.

What We Know About… Evaluation Planning? [447 KB, 8 pages] – Summary of research regarding Evaluation Planning.

University of Arizona- Community Health Worker Evaluation Toolkit Child Welfare Information Gateway (HHS) – An introduction to Logic Models – two approaches

MMWR Evaluation Framework 2004 – Framework for Evaluating Public Health Surveillance Systems for Early Detection of Outbreaks (MMWR, May, 2004)

Program Evaluation Resources (CDC-Healthy Youth) – Evaluation tutorials

Public Communication Campaign Evaluation – An environmental scan of challenges, criticisms, practice, and opportunities prepared for the Harvard Family Research Project