Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to page options Skip directly to site content


Graphic of campaign materials.

Want to see what CDC and other health communication and social marketing professionals have done to reach their target audiences? On this page are links to numerous CDC campaigns plus other health communication and social marketing materials and interventions. Seeing what has worked in the past may help you as you develop your health promotion materials and campaigns.

HIV Prevention Campaigns at CDC

  • Start talking. Stop HIV.Start Talking. Stop HIV. – seeks to reduce new HIV infections among gay, bisexual and other men who have sex with men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners. No matter the type of relationship, communication can be key to finding the right prevention strategy that works for you and your partner.
  • HIV treatment worksHIV Treatment Works – This campaign features people from across the United States who are living with HIV talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives. On this website, you will find information encouraging people living with HIV to get in care and stay on treatment, as well as resources on how to live well.
  • AAA LogoAct Against AIDS – A five-year national campaign launched by CDC and the White House to raise awareness about HIV and AIDS among all Americans and to reduce the risk of HIV infection among the hardest-hit populations – gay and bisexual men, African Americans, Latinos, and other communities at increased risk. Spanish link: Actúa contra el SIDA
  • Doing It Testing for HIVDoing ItDoing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. Spanish link: Haciéndolo, La prueba del VIH
  • Girl saying: We need to talk openly about HIVWe Can Stop HIV One Conversation at a Time – HIV and AIDS affect all communities, including ours. As Hispanics/Latinos, we are the largest and fastest growing ethnic minority in the United States, and we are also one of the groups most heavily impacted by HIV/AIDS.
  • Two womenLet’s Stop HIV Together – A new HIV awareness and anti-stigma campaign featuring individuals with HIV who share their personal stories along with their friends and family, and call on Americans to join the fight against HIV. Spanish link: Detengamos Juntos el VIH
  • HIV Screening.  Standard Care.HIV Screening. Standard Care. – A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
  • One Test Two LivesOne Test. Two Lives. – Information and materials to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
  • Prevention IS CarePrevention IS Care – A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.

Other Health Campaigns at CDC

Social Media Campaigns

Other Campaigns

  • The Guide to Community Preventive Services – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.
  • Pink Book – Making Health Communication Programs Work, National Cancer Institute
  • An Evaluation Primer on Health Risk Communication Programs – Agencies of the federal government, share the broadest set of responsibilities for determining and communicating health risks to the public, Agency for Toxic Substances and Disease Registry
  • Page last reviewed: December 20, 2016
  • Page last updated: December 20, 2016
  • Content source: