Tobacco Use in Top-Grossing Movies—United States, 2010–2016

July 7, 2017 / Vol. 66 / No. 26

MMWR Highlights

Number of tobacco incidents in US top-grossing movies with any tobacco incidents, by rating, 2010–2016

• Among all movies, the total number of tobacco incidents in top-grossing movies increased by 72% (from 1,824 to 3,145).
• Among G or PG movies, the total number of tobacco incidents decreased by 87% (from 30 to 4).
• Among PG-13 movies, the total number of tobacco incidents increased 43% (from 564 to 809).
• Among R rated movies, the total number of tobacco incidents increased 90% (from 1,230 to 2,332).

Number of U.S. top-grossing movies with any tobacco incidents by movie studio, 2016

• Comcast (Universal) had 0 G/PG movies, 2 PG-13 movies, and 2 R movies with tobacco incidents in 2016.
• Disney had 0 G/PG movies, 1 PG-13 movie, and 0 R movies with tobacco incidents in 2016.
• Fox had 0 G/PG movies, 4 PG-13 movies, and 4 R movies with tobacco incidents in 2016.
• Independent movie studios had 1 G/PG movie, 6 PG-13 movies, and 16 R movies with tobacco incidents in 2016.
• Sony had 0 G/PG movies, 3 PG-13 movies, and 5 R movies with tobacco incidents in 2016.
• Time Warner (Warner Bros.) had 0 G/PG movies, 2 PG-13 movies, and 4 R movies with tobacco incidents in 2016.
• Viacom (Paramount) had 0 G/PG movies, 5 PG-13 movies, and 4 R movies with tobacco incidents in 2016.