Tobacco Advertising and Promotional Expenditures in Sports and Sporting Events—United States, 1992–2013

August 19, 2016 / Vol. 65 / No. 32

MMWR Highlights

Smokeless tobacco advertising and promotion in all categories, adjusted to 2013 dollars

• Total expenditure on smokeless tobacco advertising and promotion in 1992 was $191.5 million.
• Total expenditure on smokeless tobacco advertising and promotion in 2008 was $592.8 million.
• Total expenditure on smokeless tobacco advertising and promotion in 2013 was $503.2 million.

Cigarette advertising and promotion in all categories, adjusted to 2013 dollars

• Total expenditure on cigarette advertising and promotion in 1992 was $8.7 billion.
• Total expenditure on cigarette advertising and promotion in 2008 was $10.8 billion.
• Total expenditure on cigarette advertising and promotion in 2013 was $8.9 billion.

Smokeless tobacco advertising and promotion on sports and sporting events, adjusted to 2013 dollars

• Sports-related expenditure on smokeless tobacco advertising and promotion in 1992 was $34.8 million.
• Sports-related expenditure on smokeless tobacco advertising and promotion in 2008 was $15.8 million.
• Sports-related expenditure on smokeless tobacco advertising and promotion in 2013 was $2.1 million.

Cigarette advertising and promotion on sports and sporting events, adjusted to 2013 dollars

• Sports-related expenditure on cigarette advertising and promotion in 1992 was $136.0 million.
• Sports-related expenditure on cigarette advertising and promotion in 2008 was $40.0 million.
• Sports-related expenditure on cigarette advertising and promotion in 2013 was $0.

Proportion of smokeless tobacco advertising and promotion on sports and sporting events

• In 1992, 18.2% of smokeless tobacco advertising and promotion was spent on sports and sporting events.
• In 2008, 2.7% of smokeless tobacco advertising and promotion was spent on sports and sporting events.
• In 2013, 0.4% of smokeless tobacco advertising and promotion was spent on sports and sporting events.

Proportion of cigarette advertising and promotion on sports and sporting events

• In 1992, 1.6% of cigarette advertising and promotion was spent on sports and sporting events.
• In 2008, 0.3% of cigarette advertising and promotion was spent on sports and sporting events.
• In 2013, 0% of cigarette advertising and promotion was spent on sports and sporting events.