Vital signs: Exposure to Electronic Cigarette Advertisements among Middle and High School Students—United States, 2014

January 4, 2016 / Vol. 64 / Early Release

MMWR Highlights

Electronic cigarette advertisement exposure among all students (middle and high school), by sources of exposure

• The percentage of middle and high school students exposed to e-cigarette advertisements from ≥1 source was 68.9% in 2014.
• The percentage of middle and high school students exposed to e-cigarette advertisements at retail stores was 54.8% in 2014.
• The percentage of middle and high school students exposed to e-cigarette advertisements from the Internet was 39.8% in 2014.
• The percentage of middle and high school students exposed to e-cigarette advertisements from TV/movies was 36.5% in 2014.
• The percentage of middle and high school students exposed to e-cigarette advertisements from magazines/newspapers was 30.4% in 2014.

Electronic cigarette advertisement exposure among middle school students, by sources of exposure

• The percentage of middle school students exposed to e-cigarette advertisements from ≥1 source was 66.4% in 2014.
• The percentage of middle school students exposed to e-cigarette advertisements at retail stores was 52.8% in 2014.
• The percentage of middle school students exposed to e-cigarette advertisements from the Internet was 35.8% in 2014.
• The percentage of middle school students exposed to e-cigarette advertisements from TV/movies was 34.1% in 2014.
• The percentage of middle school students exposed to e-cigarette advertisements from magazines/newspapers was 25.0% in 2014.

Electronic cigarette advertisement exposure among high school students, by sources of exposure

• The percentage of high school students exposed to e-cigarette advertisements from ≥1 source was 70.9% in 2014.
• The percentage of high school students exposed to e-cigarette advertisements at retail stores was 56.3% in 2014.
• The percentage of high school students exposed to e-cigarette advertisements from the Internet was 42.9% in 2014.
• The percentage of high school students exposed to e-cigarette advertisements from TV/movies was 38.4% in 2014.
• The percentage of high school students exposed to e-cigarette advertisements from magazines/newspapers was 34.6% in 2014.