Impact of a National Tobacco Education Campaign on Weekly Numbers of Quitline Calls and Website Visitors—United States, March 4–June 23, 2013

September 20, 2013 / Vol. 62 / No. 37

MMWR Highlights

Calls to the Quitline before, during and after the 2013 Tips campaign

• The weekly average call volume in the four weeks preceding the 2013 campaign was 12,582 calls.
• The weekly average call volume during the campaign was 22,053.
• The weekly average call volume in the four weeks after the campaign ended was 13,044.
• This represents 151,536 additional calls, or a 75% increase, above what would have occurred had call volume continued at its weekly average for the four weeks preceding the campaign.
• Call volume during the six weeks in which the national ads were not airing was 38% lower than the six weeks when the ads were airing.
  
  

Unique visitors to the Tips campaign website before, during and after the 2013 Tips campaign

• The weekly average of unique visitors in the four weeks preceding the 2013 campaign was 4,724.
• The weekly average of unique visitors during the campaign was 179,254.
• The weekly average of unique visitors in the four weeks after the campaign ended was 7,575.
• This represents 2,792,475 additional unique visitors, or an almost 38 fold increase, above what would have occurred had the volume of unique visitors continued at its weekly average for the four weeks preceding the campaign.