Cumulative Tips ^® Publications

Summary:

• This is the first evidence of the long-term impact and dose-response relationship for a nationwide federally-funded smoking cessation campaign in the United States.
• An assessment of the varied doses of the Tips campaign found that an increase of 1,000 quarterly gross rating points was associated with 14% increased odds of a quit attempt and 12% increased odds of intending to quit in next 30 days.
• Campaign effects did not differ by subgroups of race/ethnicity, education, or mental health, suggesting the campaign serves multiple groups equally well.
• In addition, the messaging and effects of the campaign are durable; that is, the Tips campaign continues to have a substantial impact on cessation behaviors among U.S. adult smokers over time.
• Messages about the negative health consequences of smoking are effective when delivered at media doses consistent with CDC Best Practices, which is an important guideline for campaign implementation.
• Because a large population of adult smokers in the United States still smoke—approximately 40 million as of 2014—these results reinforce the public health importance of mass media campaigns to encourage smokers to quit for good.