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CDC Digital Media Toolkit: 2017-18 Flu Season

CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination.  This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material.  This material is downloadable, shareable, and some of the material is customizable.

Important Dates & Events

  • October 26 –  Seasonal flu Twitter Chat hosted by @Humana featuring @CDCFlu from 1-2pm ET.  Use #FluChat to join the conversation.
  • November 6-11 – CDC will host a blog-a-thon, encouraging partners to blog and post on their websites about the importance of flu vaccine. This year, CDC will focus our post on encouraging providers to make a strong flu vaccine recommendation to patients and arming them with the information they need to respond to questions about flu season and the available vaccines. The blog-a-thon will kick off on CDC’s Public Health Matters blog on November 6.
  • December 3-9 – National Influenza Vaccination Week
  • December 6 – #FluStory Twitter Storm. To encourage vaccination and emphasize the seriousness of flu, CDC will launch a “Twitter storm” on December 6 at 1 pm ET that will continue throughout the week. You can participate in the event by using the hashtag #FluStory and sharing why flu vaccination is important to you.

Print Ready Materials

Messages to Share

Sample Newsletter Messages

Click the “More Messages” button below to get sample outreach messages for your organization’s newsletter, website, or partner networks.
Blurb 1: 2017-2018 Flu Vaccination Campaign
The 2017-18 seasonal influenza vaccination campaign will kick off September 28, 2017, with a press conference hosted by the National Foundation for Infectious Diseases (NFID) in partnership with CDC. Tune in at 10:00 am ET to hear about influenza from CDC and NFID’S panel of experts.

More Messages

Social Media Images & Messages

Share the flu vaccination images and messages below online or on social media. Click the links below to images to download and click to “more messages” button for a full list of social media messages to share throughout the season.

Social Media Image Blue

Social Media Image Green

Social Media Image Red

Sample Social Media Messages

Click the “More Messages” button below to get sample Twitter and Facebook flu prevention messages to share on your organization’s social media channels.
A yearly #flu vaccine is the best way to prevent flu illness. #FightFlu http://www.cdc.gov/flu/protect/keyfacts.htm

More Messages

Animated You Have the Power to Fight Flu

Animated Get Vaccinated. Fight Flu.

Fight Flu Animated Image

Add a Fight Flu Facebook Frame to Your Profile

Fight Flu Facebook Frame

You can add a Fight Flu frame to your profile picture to show your support. To add a frame:

  1. Go to www.facebook.com/profilepicframes
  2. Search “Fight Flu” to find the frame.
  3. Select a frame from the menu
  4. Click Use as Profile Picture to save

Web Resources

CDC has provided buttons and badges for public use. Place the graphic in the way that works best for your web site.

Fight Flu 300x250

Get your family vaccinated. FightFlu

Health Care Professionals 300x250

Vaccinate your patients.

Fight Flu Family Animated 300 x 250

Keep your family strong. Vaccinate. Fight Flu.

Health Care Professionals Animated 300 x 250

Keep your family strong. Vaccinate. Fight Flu.

Flu Vaccine Finder

The Flu Vaccine Finder locates flu vaccine clinics near you. Simply enter your zip code or city and state to find mapped locations of flu vaccine clinics.

Digital Events

CDC Blog-a-thon

During the second week of November (6-11), CDC will host a blog-a-thon focused on health care providers, and encouraging providers to make a strong flu vaccine recommendation to patients.  The blog-a-thon will kick off on CDC’s Public Health Matters blog on November 6.

CDC is encouraging partners to blog and post on their websites about the importance of flu vaccine. 

To participate in the blog-a-thon, write your own post on the importance of flu vaccination and the role health care providers play in ensuring their patients are protected from flu. Copy the blog-a-thon badge to include with your post, and share your blog link on social media (be sure to tag

#FluStory Twitter Storm

On December 6 at 1 pm ET we want to hear your #FluStory! To encourage vaccination and emphasize the seriousness of flu, @CDCFlu will launch a #FluStory Twitter Storm. Share your experience with having the flu using the hashtag #FluStory.  From missing major life events to facing a serious illness, how has flu impacted you?

By tweeting together, we can create a storm of support around flu vaccination to increase awareness around the risks and severity of flu and how flu impacts everyone.

Examples of some of our #FluStory post below:

  • I was so excited to be a bridesmaid in my friend’s wedding, but I got flu and missed it. #FluStory
  • I had a big trip planned to see my new nephew for the 1st time and got sick with flu and couldn’t go. #FluStory
  • My child spent a week in the hospital after becoming sick with flu. We all get our flu shot every year now #FluStory

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