Education and Communication Tools for Partners

Making Health Communication Programs Work [PDF-4.06MB]
This online book from the National Cancer Institute describes practical approaches for planning and implementing health communication efforts.

CDC HealthCommWorks
This online resource provides guidance on developing effective communication messages, social media strategies, and evaluation strategies.

CDCynergy for Social Marketing
This tool is based on best practices in social marketing. It will assist you in developing, implementing, and evaluating an effective social marketing plan step by step. If you already have experience with this tool, try CDCynergy Lite, which provides less detailed guidance than the full CDCynergy for Social Marketing.

CDC Partnership Toolkit [PDF-107 KB]
Partnerships are important in building and sustaining program capacity. This toolkit assists you in developing, strengthening, and maintaining successful partnerships.

Annual campaigns are an opportunity to focus attention on diabetes as a major public health issue. Diabetes Alert Day is the fourth Tuesday in March, and November is National Diabetes Month.

• Diabetes Alert Day
• National Diabetes Month
• Planning Your Diabetes Awareness Event: Tips from the Society for Public Health Education [PDF-3.6MB]

CDC Social Media Toolkit [PDF-2.42MB]

Social media can help you increase the reach of, access to, and participation in your activities. This toolkit provides basic guidance and lessons learned in integrating social media into health communication campaigns.

CDC’s Guide to Writing for Social Media [PDF-1.57MB]

In this guide for beginners, you will find information to help you write more effectively to make the most use of multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging.

Media Access Guide: A Resource for Community Health Promotion [PDF-1.55MB]
Develop strong media partnerships to share your health messages and be seen as a credible resource by the media. This resource includes tips on connecting with the media and a toolkit of media tip sheets, templates, and timelines.

The resources below provide guidelines for developing clear and effective health content, especially for people with limited health literacy.

• Toolkit for Making Written Material Clear and Effective
• CDC Health Literacy Web Page
• CDC Plain Language Web Page

Health Communication Evaluation Planning [PDF-448KB]
This guide outlines steps to follow in evaluating your health communication program. A well-planned evaluation gives you information to improve program design and implementation in order to be more effective. It can also help demonstrate program success or progress.