Example Materials: National Violent Death Reporting System (NVDRS)

NVDRS Original Example [194 KB]
Before
Index score 89 or lower

NVDRS Index-designed Example [700 KB]
After
Index score 90 or higher

Changes Made to the Original Material to Increase the Index Score

• Emphasized the main message in large, purple font
• Added a visual with a caption to support the main message
• Placed the call to action in a blue box to highlight how public health department staff can use NVDRS data
• Only used words that public health department staff are familiar with
• Summarized the most important information in the first section of the material
• Added a sentence about what authoritative sources don’t know to get a point on Item 11: “Right now, NVDRS data can’t be generalized to national trends because data from the current 18 states aren’t nationally representative.”
• Explained the statistics on the first page