Webinar 5: Evaluation Purpose Informs Evaluation Design

Presented by Tom Chapel, MA, MBA, CDC Chief Evaluation Officer

Tom Chapel demonstrates how defining an evaluation’s purpose, user, and use helps frame and guide an evaluator’s choices throughout the evaluation. Using the CDC Framework for Evaluation, he shows how an evaluation designed to support program replication varies from one intended to guide program improvement, which, in turn, varies considerably from an evaluation designed to support decisions about a program’s funding. The webinar compares and contrasts three scenarios, showing a wide range of the choices faced in any evaluation.

Duration: 50 minutes

PowerPoint slides with Speaker's Notes [PPTX - 1.3 MB]