HPV Creative Material Testing Report

This report presents the results of testing HPV messages and materials with 15 focus groups in February 2005. The materials were designed to raise awareness about Human Papillomavirus and tested with individuals from the general public between the ages of 18 and 29 who were African-American, Caucasian, or Hispanic. Additional segmentation included gender, language (English and Spanish), and geography. The focus groups were held in Atlanta, GA, Charleston, WV, St Louis MO, New York, NY, and Los Angeles, CA. The appendices to the report provide copies of all the messages and designs tested. 

Target Audience Focus Group Research Final Report

• Full Report
  • Executive Summary
  • Appendices
    • Appendix A1: Recruitment Questionnaire - African-American and Caucasian
    • Appendix A2: Recruitment Questionnaire - Hispanic
    • Appendix B1: Moderator’s Guide - African-American and Caucasian
    • Appendix B2: Moderator’s Guide - Hispanic
    • Appendix C1: Informed Consent - English
    • Appendix C2: Informed Consent - Spanish
    • Appendix D1: Participant Responses Excel Spreadsheet
    • Appendix D2: Hispanic Participant Comments (Translated)
    • Appendix E1: Ranking Sheet Handout- English
    • Appendix E2: Ranking Sheet Handout- Spanish
      

    Note: The brochures and posters in the Appendices below are design mockups only
    with Latin text. 

    • Appendix F1: Brochure A, English
    • Appendix F2: Brochure B, English
    • Appendix F3: Brochure A, Spanish
    • Appendix F4: Brochure B, Spanish
    • Appendix G1: Group Design - Brochure, English
    • Appendix G2: Group Design - Poster, English
    • Appendix G3: Individual Design - Brochure, English
    • Appendix G4: Individual Design - Poster, English
    • Appendix G5: Couple Design - Brochure, English
    • Appendix G6: Couple Design - Poster, English
    • Appendix G7: Group Design - Brochure, Spanish
    • Appendix G8: Group Design - Poster, Spanish
    • Appendix G9: Individual Design - Brochure, Spanish
    • Appendix G10: Individual Design - Poster, Spanish
    • Appendix G11: Couple Design - Brochure, Spanish
    • Appendix G12: Couple Design - Poster, Spanish
    • Appendix H1: Poster with content, English
    • Appendix H2: Poster with content, Spanish
    • Appendix I1: Identity Images, English
    • Appendix I2: Identity Images, Spanish