Volume 1:
No. 4, October 2004
STEP-BY-STEP
Skin and Colon Cancer Media Campaigns in Utah
Campaign Materials
One or more documents on this Web page is available in Portable Document Format
(PDF). You will need Acrobat
Reader (a free application) to view and print these documents.
 Kids and Sunscreen Billboard
(PDF 776K)
VISUAL:
A photograph of a child’s solemn face. On his forehead glows the
warning symbol for radiation.
HEADLINE COPY:
Don’t take the sun lightly. Use sunscreen on you and your kids every
day.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
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 Turning Green Billboard
(PDF 260K)
VISUAL:
A cartoon sun on a red billboard.
HEADLINE COPY:
When this billboard turns green your kids are safe from skin cancer.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
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 Skin Cancer Billboard
(PDF 667K)
VISUAL:
A cheery cartoon sun with a smiling face.
HEADLINE COPY:
Hi. I’m giving your kids skin cancer. Have a nice day.
VISUAL:
UCAN LOGO
Utah Cancer Action Network
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 Spot
the Killer Rack Card (PDF 741K)
LEFT SIDE OF CARD
VISUAL:
Photograph of an empty country road bathed in warm sunlight.
HEADLINE COPY:
Can you spot the killer?
RIGHT SIDE OF CARD
VISUAL:
Photograph of a person’s freckled back.
COPY:
No. Of course you can’t. After all, the sun’s ultraviolet radiation is
invisible. Yet every day — even cloudy ones — this unseen killer attacks
your child. And the more ultraviolet radiation your child receives in
their first 18 years, the more likely it is they’ll develop skin cancer as
an adult.
Don’t take the sun lightly. Cover up or use sunscreen on you and your
children every day.
Sun Facts:
- More time in the sun means more chance of skin cancer.
- The sun’s UV rays cause skin damage even on cloudy or cold days.
- Sun exposure during your kids’ first 18 years is the biggest factor
in them getting skin cancer.
- One bad sunburn as a child often results in skin cancer later in
life.
- The higher the altitude, the more dangerous the sun’s ultraviolet
rays.
Sun Tips:
- Be aware of the sun even on cloudy or cold days.
- Teach your kids sun protection from a young age.
- Dress your kids in brimmed hats and long clothing.
- Be most careful outdoors between 10 a.m. and 4 p.m.
- Stay away from sunbathing and tanning beds.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
1-888-222-2542
For more information, log on to www.ucan.cc
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