Media Outreach Guide
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Working with the media is an effective way to raise awareness about the importance of teen driver safety. This Media Outreach Guide provides step-by-step instructions for developing a thorough media plan.
Among many helpful tips and resources, the guide explains how to:
- Put together a press kit
- Write a press release
- Develop a compelling story angle
- Pitch a reporter
- Create a media advisory/photo opportunity
- Select and train media spokespersons
- Monitor media coverage
Download the Media Outreach Guide
To view all of the publicity tools, communication templates, sample materials, tips and checklists, download:
Additional Resources
- Event Planning Guide
- Downloadable Materials
- Content Syndication
-
Guía de divulgación en los medios
(Spanish version of Media Outreach Guide page)
- Page last reviewed: October 14, 2016
- Page last updated: September 22, 2015
- Content source:
- Centers for Disease Control and Prevention,
- National Center for Injury Prevention and Control,
- Division of Unintentional Injury Prevention