TY - JOUR AU - DeWitt, Emily AU - McGladrey, Margaret AU - Liu, Emily AU - Peritore, Nicole AU - Webber, Kelly AU - Butterworth, Brooke AU - Vail, Ann AU - Gustafson, Alison PY - 2017 TI - A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015-2016 T2 - Preventing Chronic Disease JO - Prev Chronic Dis SP - E72 VL - 14 CY - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA. N2 - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an effective way to improve fruit and vegetable purchases in rural communities. SN - 1545-1151 UR - https://doi.org/10.5888/pcd14.170010 DO - 10.5888/pcd14.170010 ER -