Chapter 1. Prenatal Survey

Table 1.47. Percent of pregnant women who have recently seen each ad about breastfeeding1

Infant Feeding Practices Study II

  N Yes No Not sure Total (%)
On TV that shows a pregnant woman riding a mechanical bull 4,873 4.1 93.8 2.1 100
On TV that shows a pregnant woman drinking a soda and eating greasy food 4,870 7.8 89.2 3.1 100
On TV that shows pregnant women in a log rolling competition 4,864 5.4 92.9 1.7 100
In a magazine or newspaper that shows two dandelions 4,815 4.6 88.5 6.9 100
In a magazine or newspaper that shows two otoscopes, the medical tool used to examine the ear 4,860 3.3 92.1 4.5 100
In a magazine or newspaper that shows two scoops of ice cream 4,841 7.6 86.7 5.7 100
In a magazine, newspaper, a billboard or the internet that has only words regarding breastfeeding 4,861 15.2 78.2 6.6 100

1Table is based on variables: P49A-G