Fooya

Fooya (styled as fooya!) is a medical mobile app[1] which uses gamification of learning and educational entertainment principles to induce children to improve their dietary choices.[2][3] It was developed by the mHealth company FriendsLearn[4][5] and was featured as a case study of cutting-edge research methods in areas of emerging technology, during the 2018 International Summit on Social and Behavior Change Communication by Johns Hopkins University Bloomberg School of Public Health, UNICEF and BBC.[6]

Fooya
Developer(s)FriendsLearn Inc.
Initial releaseNovember 2013 (2013-11)
Stable release
1.88 (Android) /2.0.6 (IOS)
Written inC#
Operating system
  • iOS
  • Android
TypemHealth
Startup
LicenseFreemium
Websitewww.fooya.com

Fooya uses artificial intelligence in the area of non-communicable disease prevention through technology, known as Digital Vaccines based on neuroscience and cognitive science.[7]

In January 2019, Carnegie Mellon University published about ongoing research and global clinical trials involving fooya, as the lead story along with their annual summary of scientific advances "2018 - Year in Review" with independent researchers describing the advances as "a powerful push forward in disease prevention technology".[8]

Efficacy

Studies have shown that Fooya is able to induce children and young adults to improve their dietary choices[9][10] for overall positive effects on their health.[11][12]

Results of the underlying mechanisms in Fooya have been presented at the 2015 MedicineX Conference at the Stanford School of Medicine,[9] 2015 Biennial Childhood Obesity Conference,[13] 2015 Child Health Bay Area Conference at UCSF School of Medicine and the 2014 ObesityWeek Conference[14]

The Health Gaming Championship
Inaugural World Health Championship: Award Ceremony

Fooya is the official title sponsor of "The Health Gaming Championship", an annual tournament open to professional and amateur Fooya health gamers.[15] The inaugural 2015 edition was conducted at the College of Engineering, Guindy campus in partnership with Rotary International.[16]

Research and clinical trials

Health outcomes of clinical Fooya trials conducted by researchers at the Baylor College of Medicine's Children's Nutrition Research Center were presented at The Obesity Society's 2014 ObesityWeek Conference in Boston.[14]

Initial launch & Crowdfunding

Fooya was first launched as a Facebook App in 2012 at the DEMO Conference in Silicon Valley,[17] and successfully raised over $50,000 through a crowdfunding campaign[18][19] via Kickstarter[20][21]

References
  1. "fooya!". Mobile Action. January 2016.
  2. Scott Barsotti (December 2018). "Can Kids Game their Way to Better Health?". Carnegie Mellon University.
  3. Jude Sannith (3 March 2017). "Fooya: A game for healthy food habits". CNBC_TV18.
  4. Bloomberg (6 July 2013). "Next Big Thing: Startups Pitch to Investors". Business Week.
  5. "FriendsLearn Launches Facebook 'Food Fight' as Part of 'Hot' Social Apps Presenting at DEMO Spring 2012 in Silicon Valley". Yahoo. 20 April 2012.
  6. Gael O'Sullivan (April 2018). "An Overview of the Social and Behavior Change Communication Summit". International Social Marketing Association.
  7. Tierney King (16 January 2019). "Epic Food Fight Video Game Could Help Educate Children on Healthier Lifestyles". Electronic Component News.
  8. Scott Barsotti (2 January 2019). "Can Kids Game Their Way to Better Health?". Carnegie Mellon University.
  9. Stanford MedicineX (6 July 2015). "Neuropsychology based Behavior Design through Mobile Health Gaming". Stanford University School of Medicine.
  10. Johnston, Craig; Moreno, Jennette (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society. Archived from the original (PDF) on 4 March 2016. Retrieved 6 January 2016.
  11. Cromwell Schubarth (31 May 2013). "FriendsLearn Show Food Fights can be Educational". Silicon Valley American City Business Journals.
  12. "Feeding Health Tips through Gaming". The Hindu Business Line. 28 August 2013.
  13. Childhood Obesity Conference (28 June 2015). "Impact of a Neuropsychology based approach to behavior design through mobile gaming (pg 68)" (PDF). 2015 Childhood Obesity Conference.
  14. 2014 ObesityWeek Abstract Book (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society. Archived from the original (PDF) on 4 March 2016. Retrieved 6 January 2016.
  15. Express News Service (9 March 2015). "Reciprocity Wave for health". The New Indian Express.
  16. Arun Khurana (31 January 2015). "Health Championship" (PDF). The Southerner: Newsletter of Rotary International.
  17. Democonf (12 April 2012). "fooya launch at DEMO 2012". DEMO.
  18. "FriendsLearn Entertainment launched crowd-funding and awareness Campaign". India Infoline. 21 February 2012.
  19. Dean Takahashi (17 March 2013). "FriendsLearn wrapping up its Kickstarter with Push in to India". Venturebeat.
  20. Rajeev Mehta (22 February 2013). "FriendsLearn Launches Online Game 'Fooya' to Address Global Health Issues". Lots Buzz Times.
  21. Technology Correspondent (25 February 2013). "FriendsLearn's new online game 'Fooya'". Techherald.
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